Deeny
Designing a mobile app that allows Muslims to marry with traditional values in mind.
High Fidelity Designs
Project Summary
The problem
Our team saw a problem in the Muslim community in NYC: many Muslims struggle to find suitable partners for marriage, and many of these candidates express frustration with contemporary solutions designed to help Muslims get married.
The solution
We devised to make a product that utilized human matchmakers that could put potential couples together. This is a tried-and-true method that has been used for over a thousand years to match most Muslim couples.
My Role
Lead UX/UI Designer
Our Team
Lead Designer, Backend Developer, AI Expert, 2 SMEs
Step 1
Competitive Analysis
Understanding if our concept could "fit" within the Muslim romance application space was a critical first step. I downloaded more than 10 dating and marriage apps, most of which were geared towards Muslims, and went through them in pain-staking detail.
Only one other app utilizes human matchmakers as a paid extra feature. Many of the apps designed to help Muslims get married are simply reskins of Tinder. This insight allowed us to determine that we could be onto something that doesn't already exist.
Step 2
Conducting User Research
I then asked matchmakers in my community to serve as SMEs for Deeny’s design journey. I also interviewed potential users and extracted a plethora of information via user interviews and surveys.
I made the following two personas to guide Deeny’s journey.
Step 3
Wireframing
It then became time to start wireframing. I built a simple Design System for us via Brad Frost's Atomic Design methodology to maintain our components. I incorporated direct quotes from users that I obtained via user interviews to make the following features.
Step 4
Development
Deeny is currently under development! I’m learning CSS and HTML to do all of the frontend while working with a backend developer, and an AI expert, to solve all of the technical nuances.
Deeny
Designing a mobile app that allows Muslims to marry with traditional values in mind.
High Fidelity Designs
Project Summary
The problem
Our team saw a problem in the Muslim community in NYC: many Muslims struggle to find suitable partners for marriage, and many of these candidates express frustration with contemporary solutions designed to help Muslims get married.
The solution
We devised to make a product that utilized human matchmakers that could put potential couples together. This is a tried-and-true method that has been used for over a thousand years to match most Muslim couples.
My Role
Lead UX/UI Designer
Our Team
Lead Designer, Backend Developer, AI Expert, 2 SMEs
Step 1
Competitive Analysis
Understanding if our concept could "fit" within the Muslim romance application space was a critical first step. I downloaded more than 10 dating and marriage apps, most of which were geared towards Muslims, and went through them in pain-staking detail.
Only one other app utilizes human matchmakers as a paid extra feature. Many of the apps designed to help Muslims get married are simply reskins of Tinder. This insight allowed us to determine that we could be onto something that doesn't already exist.
Step 2
Conducting User Research
I then asked matchmakers in my community to serve as SMEs for Deeny’s design journey. I also interviewed potential users and extracted a plethora of information via user interviews and surveys.
I made the following two personas to guide Deeny’s journey.
Step 3
Wireframing
It then became time to start wireframing. I built a simple Design System for us via Brad Frost's Atomic Design methodology to maintain our components. I incorporated direct quotes from users that I obtained via user interviews to make the following features.
Step 4
Development
Deeny is currently under development! I’m learning CSS and HTML to do all of the frontend while working with a backend developer, and an AI expert, to solve all of the technical nuances.
Deeny
Designing a mobile app that allows Muslims to marry with traditional values in mind.
High Fidelity Designs
Project Summary
The problem
Our team saw a problem in the Muslim community in NYC: many Muslims struggle to find suitable partners for marriage, and many of these candidates express frustration with contemporary solutions designed to help Muslims get married.
The solution
We devised to make a product that utilized human matchmakers that could put potential couples together. This is a tried-and-true method that has been used for over a thousand years to match most Muslim couples.
My Role
Lead UX/UI Designer
Our Team
Lead Designer, Backend Developer, AI Expert, 2 SMEs
Step 1
Competitive Analysis
Understanding if our concept could "fit" within the Muslim romance application space was a critical first step. I downloaded more than 10 dating and marriage apps, most of which were geared towards Muslims, and went through them in pain-staking detail.
Only one other app utilizes human matchmakers as a paid extra feature. Many of the apps designed to help Muslims get married are simply reskins of Tinder. This insight allowed us to determine that we could be onto something that doesn't already exist.
Step 2
Conducting User Research
I then asked matchmakers in my community to serve as SMEs for Deeny’s design journey. I also interviewed potential users and extracted a plethora of information via user interviews and surveys.
I made the following two personas to guide Deeny’s journey.
Step 3
Wireframing
It then became time to start wireframing. I built a simple Design System for us via Brad Frost's Atomic Design methodology to maintain our components. I incorporated direct quotes from users that I obtained via user interviews to make the following features.
Step 4
Development
Deeny is currently under development! I’m learning CSS and HTML to do all of the frontend while working with a backend developer, and an AI expert, to solve all of the technical nuances.